I thought of this example after reading Martin Varsavsky's idea of Gadgets that Twit themselves.
Here is one thing I think he or she possibly should create: Build a docking-station for toothbrushes which is connected to the Internet. If the user takes the toothbrush out of the docking station a tweet is generated saying something like "XYY is brushing his or her teeth" (should be possible to edit) + a link to an online stopwatch measuring the duration of how long the person is actually cleaning it's teeth (stopping of course automatically once the toothbrush is back into the docking-station). Some statistics of the persons' cleaning behavior should be generated as well. That would then be something like the personal brushing profile or whatever :-).
Why would we need such a thing? It would be a lot of fun making this daily and important thing social and also help people to clean better.
Would it fit to brand strategies of existing health care brands? Yes - it's all about improving our dental health.
Would it cause any troubles for the users? I guess there is big potential for that as well ;-)
